Product · Real estate
Key Angle Real Estate CRM
Leads, campaigns, viewings and deals were scattered across chats and spreadsheets.
01Challenge
A growing real estate sales team was tracking customers, ad campaigns, appointments and deals in several disconnected places. Follow-ups slipped, and managers could not see which campaign brought which client.
02Solution
A mobile-first CRM with two roles: the system manager sees clients, campaigns, appointments and deals in one dashboard, and each marketer gets a phone app for today’s viewings, client notes and one-tap calls or WhatsApp.
03My role
Product discovery, UX and interface design, full-stack development and rollout with the sales team.
04Stack
- PWA
- React
- Node.js
- PostgreSQL
05Screens
06Result
One workspace for managers and marketers
The team works from one shared pipeline, with a clear owner for every lead and every campaign tracked to the clients it brings.